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I know who
Sarah Bernhardt was, but I had never heard of Sandra Bernhard—that
is until I saw a commercial she recently cut for MAC, the cosmetics
company. I watched the segment transfixed, as one would maggots
squirming in a piece of rotting fruit—with the fascination you reserve
for the truly repulsive.
Bernhardt was a 19th century Jewish actress—a great beauty
about whom Mark Twain wrote, “There are five kinds of actresses: bad
actresses, fair actresses, good actresses, great actresses—and then
there is Sarah Bernhardt.”
Bernhard is Jewish too, I fear, and a 21st-century
vulgarian. Sarah Bernhardt inspired Oscar Wilde to write Salome.
In a world less vulgar, Sandra Bernhard would be the muse of a meat
cutter with salami breath, not a model for MAC.
In promoting MAC’s “Plushglass” lip potion, the
“performer” referred to the prototypic Republican woman as
a “little freaked out, intimidated, frightened, right-wing, thin-lipped
bitch.” This, presumably, is in contrast to her own centered,
courageous, larger-than-life, left-wing, and lush-lipped persona.
Bernhard’s slur, the focus of conservative ire, however, isn’t the
salient feature in this coarse creature’s shtick. Her delivery is: its
contents; her demeanor—everything about this woman is sickening.
Allow me to talk you through
the
MAC ad, which I’ve transcribed verbatim. If it appears disjointed
and nonsensical, it’s because this folderol is intended as a bit of
choppy, esoteric, performance poetry.
It begins with Bernhard striding onto the stage, departing, and then
reappearing. The actions, presumably, of a woman both strong and
unpredictable. Once suctioned to the camera, she gestures maniacally to
exhibit A, the ugly orifice, and begins:
Yes I get it, it’s about my lips.
You’re always ready to move on with your
lips
I mean, these are lips that reflect the 60s, Flint Michigan, hotness,
sexiness
Bernhard then snaps her fingers to indicate she’s down with the rhythm:
You got in your Pontiac station wagon
and you drove cross-country and you saw the world as it was
You took the little highways, the byways
The evolution of music and radio
At this point—and throughout—Bernhard’s hands are gesticulating in an
unseemly, wild manner. Many pretentious celebrities have been similarly
afflicted. When I was a child, my mother would say, “Don’t talk with
your hands.” Mom also advised not to speak with your mouth full. As
ill-suited to obedience as I am, it struck me then, as it does now, that
good manners make life pleasant. To Dame
Bernhard, they’re probably evidence of a constricted,
uptight personality.
The act gets uglier. Bear with me, please:
This little mouth was here, in New York
City, eating a Belgian Waffle
Can you really handle it? I mean, when
you think about it, can you really handle these lips?
Although there is nothing remotely girly about this gargoyle, Bernhard
here displays the first—and last—sign of femininity: she tosses her hair
and touches a few strands. A cameraman then abruptly zooms in on the
expansive cavity that stretches across a crass and confident mug.
Onward, brave reader:
There I am with this mouth, with these
lips [grows quiet and serious]
Lips represent sexuality, first and
foremost
Bernhard then opens a Mouth as wide as that of the dummy that played
Jaws. All of a sudden she grimaces in contempt and utters the
line conservative commentators have complained about:
Oh she’s freaking me out; she’s scaring
me
If you’re some sort of
little freaked out, intimidated, frightened, right-wing Republican
thin-lipped bitch…
Exposing her fangs, she snarls:
If I had thin lips, I
could never express myself the way I’m able to express myself with the
kind of passion
Sarah Bernhardt had a slender, chiseled mouth. Concocted in the rooms of
plastic surgeons, misshapen, bulbous lips that resemble “mating
abalones” were not among the beauty requirements of her day. She
expressed herself just fine.
Then comes a deafening roar:
Sexy, power pout
LOUDMOUTH!
With decibels lowered, Bernhard
mumbles inaudibly about a rooster’s comb, and suddenly stiffens and
crows, tossing her head hither and thither: “COCK-A-DOODLE-DOO.”
And:
Full-bodied lips, sexy
in seconds
Full in seconds
It all comes together
[voice rising to operatic levels]
From the inside out
[hands to the enormous slit, then outward, to the world]
Buxom, full and fleshy,
shapely, spicy, ample, plump-seeking pucker
[Puckers up in a slobbery kiss]
Finally, Bernhard cradles herself
adoringly, shudders, simulating exquisite arousal and sways, as in a
trance. And then, into strong-black-woman mode she launches, yelling:
Are you ready to be
grabbed and… and thrown down on a bed and ravished?
Kissed and loved and
adored for the responsibility that you’ve created? [Orgasmic shudder
follows].
I’m talking about MAC ‘Plushglass,’ volumizer, powerpout and color
At best, this stuff is inauthentic, banal, and
pretentious—a genre at which Amiri Baraka, New Jersey’s Poet Laureate,
is so much better (and he’s way
prettier). As offensive as that one-liner may be to
some, it’s the totality of Bernhard and the sensibility this
dreadful woman represents that makes one bilious.
©2006 Ilana Mercer
WorldNetDaily
August 25
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